Advertising & Partnerships
Be part of the story. Not an interruption.
Cars & Culture works with a small number of partners who share our idea of car culture — and who understand that the best way to reach people who love cars is to respect them.
Start a conversationWho Reads Cars & Culture
People who turn around after parking. Owners, collectors, restorers, designers, photographers and first-time enthusiasts — readers who care about cars long after the test drive is over.
They don’t come to us for the latest prices or the quickest lap times. They come for the stories behind the cars: the people, the places and the culture around them. We publish in English, for enthusiasts wherever they are.
We are a young publication, at the very beginning of building that audience. We would rather tell you that honestly than impress you with numbers we don’t have yet. Current reach figures and our media kit are available on request.
02Our house rules
Independence isn’t for sale. Attention is earned.
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Always labelled.
Every partnership and every advertisement is clearly marked as such — “In partnership with” or “Anzeige”. Readers always know what they are looking at.
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Editorial stays editorial.
Partners can’t buy coverage, verdicts or approval of our stories. What we write about, and how, is decided by the editorial team alone.
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Fit over reach.
We only work with partners that make sense to our readers. If it doesn’t fit, we will say so — politely, and early.
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Calm by design.
No pop-ups, no autoplay video, no layers covering the story. Advertising on Cars & Culture sits next to the content, never on top of it.
Ways to Work Together
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A
Partner Stories
Editorial · Labelled
A real story connected to your world — a workshop, a craft, a journey, the people behind a product — written and photographed with the same care as everything else we publish, and clearly marked “In partnership with”.
You get a story people actually want to read. We keep the final edit.
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B
The Weekend Edit
Newsletter
One partner per edition of our Saturday newsletter, presented in a single, clearly marked section — an image, a few honest lines and a link.
One voice per issue. Never more.
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C
Placements
On the site
A small number of calm image placements between stories and sections, designed to sit naturally in the layout of the magazine.
Limited in number, so each one is seen.
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D
Cars & Culture Meets
Next chapter
Our next chapter is bringing people together in person. If you would like to host, support or be part of a future Cars & Culture Meet, we would love to hear from you early.
Not yet running — this is an invitation to talk.
04Good company
Partners we would be proud to show.
- Workshops & restorers
- Manufacturers
- Dealers & specialists
- Watches & craft
- Travel & hotels
- Fashion & accessories
- Photography
- Coffee
- Events & clubs
The common thread isn’t the industry. It’s whether your story belongs next to ours.
How It Works
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1
Write to us
Tell us who you are and what you have in mind. A few lines are enough.
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2
Talk it through
We get to know each other and find out together whether there is a good fit.
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3
Make something good
A clear proposal, a clear label, and work our readers will be glad to see.
